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Nestle starts a war over ice cream
www.chinanews.cn 2005-02-24 15:02:49
Nestle SA launched 29 new ice cream products in Shanghai on February 23,
2005. The company just completed its acquisition of Haagen-Dazs in the
United States. Continuing the momentum, Nestle wants to gain first
mover's advantage in the fiercely competitive cold drinks market in China.
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